From Digital Media to Musical Theatre
Founded in 1992, Viewmark has developed extensive expertise in digital asset management, streaming services, branding, video production, and marketing. Today, YouTube provides the global infrastructure that once required considerable resources to build and maintain. It's a natural evolution from managing digital media to helping performing artists make the most of it. In recent years, Viewmark has applied that experience to producing and promoting original musical theatre in Colorado and at Scotland's Edinburgh Festival Fringe. Productions including Eigg the Musical, BANNED, Absurd Hero, and Broadside have brought together actors, singers, musicians, dancers, choreographers, and theatrical production teams. Viewmark's growing YouTube catalog features music, songs, dance rehearsals, choreography, theatrical performances, behind-the-scenes footage, and promotional videos, preserving creative work while introducing productions to new audiences.
Supporting Denver's Performing Arts Community
At Accompanist.com, we admire Viewmark's commitment to supporting Denver's performing arts community. Like us, they recognize the importance of providing theatre companies, musicians, singers, dancers, and choreographers with professional resources and expertise. We've seen firsthand the collaboration required to produce musical theatre, from piano accompaniment and vocal rehearsals to choreography, musical direction, staging, and live performance. We've also seen how challenging it can be for smaller theatre companies to document their productions, develop effective marketing campaigns, and attract audiences. Viewmark's new direction combines theatrical production, music and dance media, video documentation, branding, and digital marketing to help address those challenges.
Taking Performing Arts Beyond Denver
With YouTube providing worldwide distribution, Viewmark is positioning itself to support community theatre, independent musical theatre companies, dance ensembles, and performing arts organizations across the country and around the world. Whether filming choreography rehearsals, documenting musical performances, producing promotional videos, or developing theatrical marketing campaigns, Viewmark's experience offers practical ways for performing arts organizations to expand their reach. A song performed in Denver, a dance rehearsal filmed in Colorado, or a musical staged at the Edinburgh Fringe can continue reaching audiences long after the final curtain falls.
At Accompanist.com, we're encouraged to see a Denver company combining decades of technical expertise with a commitment to supporting music, dance, theatre, and the creative people who bring performances to life. The stage may be local, but the audience doesn't have to be. Explore Viewmark's growing collection of music, dance, choreography, and musical theatre at youtube.com/@viewmark, or learn more at viewmark.com.
